![]() Fans of the comic book will probably have some nits to pick, but, overall Daredevil does about one would expect from a movie of that name – present about 90 minutes of disposable, action-oriented entertainment. This particular Superhero is debuting in February, not in the middle of summer, when competition from The X-Men and The Hulk would greatly diminish his chances of being noticed. 20 th century fox has acknowledged this when determining Daredevils release date. He’s a notch below Spider-man, The Fantastic Four, The Hulk and The X-Men. A review of the film said this “in the pantheon world of marvel comic’s superheroes, Daredevil is more of a Demi-god then a full-blown deity. The film Daredevil was released on the 14 th February 2003. Vertical integration saves money because the studio has accesses to all levels to production and distribution close to them this saves money because the film producer can do all stages of production and distribution quickly and cheaply. ![]() Films are promoted by advertisers who think up ways to sell films but most studios these days have their own advertisers in the studio, this is known as vertical integration. The viewer may think is the house really a monster or not. ![]() The viewer is also intrigued to know why the film is called monster house. This makes the viewer of the poster curios about the house and what these three kids have to do with it. The monster house film poster shows a house with three kids in front of it. Another memorable film poster is the one for monster house. The people who created the poster made it so it gave away as little as possible so that people who see the poster are intrigued and want to know more. Examples of movie posters that are memorable such as transformers. Film posters are an important piece of film promotion because when people see the film posters they are being persuaded by the pictures and colours to go see the movie because they think if the posters are that good then the movie must be better. The intention of film promotion is to attract a larger audience to watch the movie. Another type of film promotion is teaser trailers, film posters and internet freebies such as free wallpapers, screensavers and msn emoticons. Media producers are interested in making hybrid films so that they attract more then one type of audience.įilm promotion is when film advertising companies try to attract a larger audience by selling merchandise related to the film e.g. It is sometimes difficult to fit a particular film to a certain genre because a film could have a lot of genres in it. For example martial arts, superhero, boxing and sports are all sub genres of action. A sub genre is a more specific genre within a genre. Hybrid genres are a mixture of 2 or more genres e.g. if it is a horror film we expect blood, guts, monsters and death. Genre is the French word for type and we recognize it through the conventions (things we expect to see) of the genre e.g. ![]() I will compare and contrast the codes and conventions that are used to establish genre and to market the film to its market audience in the film posters for Daredevil and Gladiator. In this essay I will analyse 2 film posters. ![]()
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